Why Norfolk is One of the Best Places in the UK for Short-Term Letting
With holidaymakers, staycationers, and work from anywhere travellers all flocking to Norfolk, short-term letting has become one of the most profitable and flexible ways to generate income from property in the region. But how does the data stack up? And is it really worth it compared to traditional renting?
In this blog, we explore why short-term letting in Norfolk isn’t just a trend , it’s a smart business decision backed by strong market performance, high demand, and real income potential.
Norfolk’s Growing Demand for Short Stays
Norfolk has long been a top destination for UK holidaymakers, thanks to its stunning coastline, historic towns like Norwich and King’s Lynn, and scenic retreats across the Norfolk Broads. But recent years have brought a boom in domestic travel and it’s reshaping the rental market.
In 2023, tourist spending in Norfolk reached £1.4 billion, reflecting a consistent and growing demand for local accommodation (WTKR). From weekend getaways to working holidays, people are seeking flexible, self-contained spaces, and they’re willing to pay for quality.
Real Earning Potential: Short-Term Let vs Long-Term Rent
Let’s look at the numbers.
According to Airbtics, hosts in North Norfolk earn an average of £31,000 per year on short-term letting platforms like Airbnb, that’s around £2,583 per month in gross revenue (Airbtics).
Compare that to the average monthly rent for a long-term let in the same area, which was £806 as of February 2025 (ONS).
Even accounting for cleaning, management fees, and off season dips, short-term rentals typically outperform traditional lets by 30–50% — especially when properties are managed professionally to optimise occupancy and pricing. That’s where we can help too, because we have already made the mistakes, have the solutions and have a thriving Short-Term let business.
High Occupancy Rates and Strong Nightly Pricing
The UK’s average occupancy rate for Airbnb properties is around 65%, which is considered a healthy benchmark for hosts (Hospitable.com). Norfolk meets this standard — with some well-located homes achieving 75%+ occupancy during peak months.
Additionally, North Norfolk short lets have an average daily rate of £151, meaning even a modest 15-night booking could earn over £2,200 per month in gross income (Airbtics).
With proper listing optimisation, guest communication, and dynamic pricing, these earnings can be significantly increased particularly in holiday hotspots like Cromer, Wells-next-the-Sea, and Norwich. The lucky thing for you is that we specialist in all these things, meaning you don’t have to worry, as we can do it all for you!
Flexibility for Homeowners, Landlords and Sellers
Short-term letting isn’t just about income, it’s also about control.
Homeowners travelling abroad can let their home for just a few months
Sellers can earn money while their home is on the market (and keep it staged like a show home)
Landlords can avoid long-term voids, problem tenants, and rent arrears
With a fully managed service, short-term letting becomes a hands free way to make your property work harder for you, without tying it up in long-term tenancies.
Norfolk is Ready. Are You?
Whether you own a flat in Norwich, a holiday home near the coast, or a second property you’re not sure what to do with—Norfolk offers one of the strongest short-let markets in the UK.
With increasing demand, great nightly rates, and solid occupancy, short-term letting can significantly outperform traditional renting.
Get Started Today
Thinking about letting your Norfolk property short-term? Get a free income estimate and find out what your home could earn with Rental Property Max.
Call us today on 01603 550035